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A Softer Start For Your Newborn's First Months

The Classic Hospital-Style Swaddle That Gives Newborns the Secure, Cozy Feeling They Love From Day One

100% Cotton + Includes 2 Ties + Multiple Prints

  • Newborn Essential
  • Gentle Comfort
  • Parent Favorite

Give your newborn the comfort of a traditional hospital-style swaddle. Made from 100% breathable cotton, this soft newborn wrap blanket creates a cozy, secure feeling with easy-to-use ties — perfect for those precious first days at home.

Helps baby feel calm & secure
Gentle on sensitive newborn skin
From swaddle to tummy time — one wrap
Easy two-tie design — no fussing at 3am
Hospital-style wrap trusted by nurses
Beautiful prints parents love
One Size Floral $29.90 $39.90 Save 25%

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  • ✓ Breathable cotton — safe for newborn skin
  • ✓ Gentle fit — no restricted movement
  • ✓ Love it or your money back — 30-day guarantee

See It In Action

A Softer Start For Your Newborn's First Months
A Softer Start For Your Newborn's First Months
A Softer Start For Your Newborn's First Months

A Softer Start For Your Newborn's First Months

$29.90 $39.90

Why a Traditional Wrap?

One wrap, endless uses

Swaddle today, burp cloth tomorrow, nursing cover or stroller shade the day after — a traditional flat wrap earns its keep well beyond bedtime.

Two ties, one snug fold

Fold the wrap around baby the classic hospital way, then secure it with the two matching fabric ties included — no pins, no clips, no fuss.

Breathable weave for every season

A lightweight cotton weave keeps baby comfortable in warmer rooms while still offering a soft, cozy layer year-round.

The Design Details

Every detail is built for versatility and softness.

LIGHTWEIGHT COTTON WEAVE

Soft, pre-washed-feel cotton

Chosen for breathability and softness against delicate newborn skin, sized generously so it works from the very first swaddle through the early wiggly months.

MATCHING FABRIC TIES

2 included straps

Two coordinating ties hold the fold snugly in place — no pins or clips needed near baby's skin.

MULTIPLE PRINTS AVAILABLE

Cream, pastel, and patterned options

Pick the print that matches your nursery or registry — every colorway uses the same soft, breathable cotton.

Full Materials & Composition

Cotton wrap blanket plus 2 matching fabric ties. Manufactured to the supplier's stated Class A infant textile safety classification (China GB 31701) — a Chinese national standard, not a Western certification such as OEKO-TEX, and not independently lab-verified by us.

Machine washable cotton for the wash-dry-repeat reality of newborn life.

A Little Note for Mum

Is this safe for my newborn to sleep in?

Always follow safe-sleep guidance from your pediatrician — loose blankets are not recommended for unsupervised sleep. This wrap is best used for supervised swaddling, tummy time cover-ups, feeding, and everyday multi-use rather than as a substitute for a wearable, fitted sleep sack.

How do I care for it?

Machine wash cold with like colors and tumble dry low, or lay flat to dry to help the print and fabric hold up over time.

Will it fit as my baby grows?

It's a one-size wrap designed for the newborn stage, and the generous square shape means it keeps being useful long after your baby outgrows swaddling — as a burp cloth, cover-up, or stroller shade.

What's the fabric like?

A lightweight, breathable woven cotton — soft against delicate newborn skin and airy enough for warmer months.

Complete the Newborn Set

1

I keep baby's head warm too

Sweetheart Bear Ears Newborn Beanie

Sweetheart Bear Ears Newborn Beanie

0–6 Months

$17.90

2

I dress baby without the fuss

Stitch Print Baby 2-Piece Cotton Pajama Set – Soft Kimono Top & Pants

Stitch Print Baby 2-Piece Cotton Pajama Set – Soft Kimono Top & Pants

0-3M – 18-24M

$30.90

3

I settle baby down for sleep

Arms-Up Transition Sleep Sack

Arms-Up Transition Sleep Sack

0–9 Months

$34.90

4

I dress baby without pulling anything over their head

Kimono Wrap Onesie for Newborns

Kimono Wrap Onesie for Newborns

Sage Green or Powder Blue

$33.90

5

I catch every drool and mess

Boutique Bandana Bibs - Waterproof-Backed Drool & Teething Bibs

Boutique Bandana Bibs - Waterproof-Backed Drool & Teething Bibs

Set of 4 designs

$28.90

Newborn Care

How to Swaddle Your Newborn: A Step-by-Step Guide

4 MIN READ

The classic hospital fold, explained simply — plus when it's time to stop swaddling altogether.

What Parents Are Saying